The online dating industry is a .1 billion business, with niche dating sites claiming more and more of that market share. Thanks to a crop of niche dating websites, you can find your ideal mate based on very specific criteria.
If your goal is to get a date—or find a mate—are you better off with one type over the other?
Both kinds are popular, so you can’t go just by that.
Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.
So a person who randomly sends out dozens of “hey” messages to would-be dates would have to pay a higher price to make contacts than someone who does it more selectively. Our survey suggests that 45 percent of online daters have tried multiple dating websites or apps.
Some experts argue that paid sites attract more serious users.