Email marketing is often compared to spam, and for a good reason.
Lead Nurturing is the process of building relationships with prospects, with the goal of earning their business once they are ready.
You do this by being helpful and relevant, providing value beyond what you sell.
Being a successful Inbound company is about adapting from a marketer-driven to a user-driven approach to doing business.
Lead nurturing is a big part of making that transformation. It will align your marketing and sales team to help you generate more revenue.
There are three steps to creating a successful automation strategy: The first is a traditional approach to lead nurturing. This could be online or offline, through anything from a trade show to a webinar.