The prominent role of mass media in the formation of premarital sexual relationships was described in this study.
This issue needs to be taken into consideration by policy makers for taking necessary actions for reducing the impact of mass media on the youth's engagement in premarital sexual relationships.
Access to the participants was made possible through visiting universities, parks, and sport clubs with a higher number of youth in such locations.
The purposeful and snowball methods were applied for sampling.
In recent years, sexual behaviours by adolescents and youth are considered the main health priorities in any society, because of the ever-increasing prevalence of human immunodeficiency virus/acquired immunodeficiency syndrome (HIV/AIDS), sexually transmitted infections (STIs) and unwanted pregnancies.