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This may sound like pure optics, but apparently it's working: "Since we launched the pledge, we've seen decreases in harassment, both from reports and our machine-learning technology that detects harassing language," says Melissa Hobley, the chief marketing officer of Ok Cupid.

"We know that women in particular are really frustrated at how dating apps are set up to be incredibly focused on appearance.

Dating apps don't exist in a vacuum — they're essentially just digital platforms where society's existing views on bodies play out.

The major culprit here, according to Cristina Escobar, the Director of Communications at The Representation Project, is actually the media.

Their CEO, who started the app after suing Tinder over sexual harassment she experienced as a cofounder there, has always been an outspoken advocate against sexual harassment and abuse.