But popular as such sites may be, finding your ideal match online can take a lot of time, as traditional dating sites force users to read dozens or even hundreds of profiles.So some sites are helping people narrow the field by using an algorithm – a set of logical instructions for solving a problem – to find love online.
Data Science has been fuelling the advancement of these recommendation engines, increasing conversions to order.
But while matching people to products is one thing, matching people to people is a different kind of endeavour – how successfully is data science informing online dating?
His researchers came to the conclusion that a person’s key character traits and values are the factors that best predict future relationship success.
Using this information, they created a personality test that was taken by thousands of married couples, who also completed a test to measure their relationship satisfaction.
The real quality of matching algorithms might remain in the shadows for much longer.