According to Bad Boy A&R Daniel 'Skid' Mitchell, rather than largely relying on the one songwriter-producer, the new album's mix of writers and producers, as well as her own co-write input, makes it a more personal record for her.
Commenting on the number of producers on the album, Cassie said that she "collaborated with a lot of different producers and a lot of different writers, which was an amazing opportunity for me, because on my first album, one producer [Ryan Leslie] straight through…which was fun, but it was nice to experience other people." In 2008 Cassie made her film debut as Sophie Donovan in the dance film Step Up 2: The Streets, Cassie also sang the lead single "Is It You" to the Step Up soundtrack.
She began work on her second studio album in 2007 releasing three singles; "Official Girl" featuring Lil Wayne in August 2008, "Must Be Love" featuring Diddy in April 2009, and "Let's Get Crazy" featuring Akon in August 2009, which all failed to chart in the USA, in late 2009 Cassie signed a record deal with Interscope Records.
On April 11, 2013 Cassie released her debut mixtape Rocka Bye Baby, which was promoted with the release of "Numb" featuring Rick Ross and "Paradise" featuring Wiz Khalifa.
On April 24, 2012, Cassie performed the single live for the first time at BET's 106 & Park music video show.