This is how I find myself waiting for "Sophia Loren".
She seems rather on edge and sends me a text message at the time we're due to meet asking why I'm using the website.
Her photograph reveals that the hour has stretched to 90 minutes.
After a quick search, I get the measure of the women on the site.
"My preference is for a man who is much younger than me with rugged features," says one. This is a way of paying someone a compliment without typing out the words. And over the course of a week I get almost 100 replies, messages and propositions.
But if I'm going to find out what really makes these women tick, I need to leave the safety of the virtual world and see them for myself. I arrange to meet a 41-year-old mother of two who misses "romance and flirting", in a cafe in two days' time.
She has declined to tell me her name, so I have to think of her as her web sobriquet.
Many of them are middle-class, many have young children.