The app, which has always allowed users to report abusive photos, recently introduced a feature allowing people to flag inappropriate comments, as well.
Via photos, comments and hashtags, many Instagram members are inviting other users to join them for “Kik Sex” on the messaging app Kik, where individuals can chat privately or exchange nude photos. Girls who wanna play post a comment and I’ll kik you,” wrote one Instagram user in a post that included the tags “instaboner,” “instac*ck,” “instahorny,” “instap*ssy,” and “f*ckme.” “Don’t be shy. Hit me up hotties." The post received 17 “likes.” Instagram’s adult-content alter ego comes as no surprise: the deluge of explicit imagery accompanies nearly every social network’s transition to the mainstream.
More users invariably means more sex, and the top three most popular social media sites in the U. -- Facebook, Twitter and Pinterest – as well as Tumblr, the tenth most popular, have all struggled to crack down on users whose X-rated postings violate their terms of service.
In the past year, Instagram has grown from 10 million users to 80 million.
“Instagram has moved from a niche thing to something people have heard about, and that means it has a critical mass.
In addition to potential reputational repercussions, any “nudity” or “mature content” could jeopardize Instagram’s access to Apple’s App Store, which has strict modesty standards.