In this post, I'll be covering the science behind how popular teen brand Abercrombie and Fitch intentionally designs its retail stores from a multi-sensory point-of-view with one goal in mind: to get consumers to buy their products.By the end of it, you'll have a good idea of how you can take what you learned about sight, smell, and sound and put it use for your own brand when you're putting together your visual merchandising strategy, window displays, store layout, or even signage. As consumers, we hardly think twice about what a store smells like or the way it makes us feel, think or do.Even at family level, appropriate sex education was not given to children.
Typically, it's intentionally so subtle that it triggers a reaction without being overbearing.
Research by Nobel Peace Prize winners Richard Axel and Linda Buck reveal that our sense of smell is widely considered by scholars to be our "most emotional" sense.
The company describes fragrances for men like so, "clean scent of fresh citrus will grab her attention and warm musk will keep her interested." Though A&F has come under a lot of heat for its hiring practices and usage of suggestive images in its ads, there's more at work behind the scenes to explain the company's preference for chiselled abs which I'll tackle here.
Despite the prevalence of ideals like "beauty is in the eye of the beholder," scientists have found that people find symmetry and averageness of features attractive in faces and that babies presented with pictures of different faces will gaze longest at those consistently rated as most attractive by panels of adults. The answer lies in what psychologists refers to as the "halo effect," and psychologist Robert Cialdini explains it simply in his book Influence when he writes, "We automatically assign to good-looking individuals such favorable traits as talent, kindness, and intelligence." Couple that with the fact that we tend to comply more with those we like (and we like beautiful people) and the fact that we associate people with the products they sell, and it becomes apparent all of a sudden why A&F makes it such a point to have those models on display everywhere they possibly can.
The purpose of this research is to study attitudes towards sexual culture, and ways to handle sexual issues, among Thai adolescents, by applying theoretical concepts on social structure and culture, concepts on adolescent attitudes towards sexual relationships, and concepts on adolescent sexual behaviors as the study approach.